A few days ago, I posted about David Mercer and Mercer and Sons shirts. I made the point that David is successful in a niche business because of his personal service. If you need further proof of his commitment to service, read the e mail David sent me after he read my blog post…
Dear Bud-
You should be running this business, as you understand totally what we’re about. I read your comments quickly and was bowled over. I can’t wait to re-read. You tell a good yarn, and lo and behold, it’s about us, so we’re flattered. Thank you kindly.
Every time we take an order, we hope we can provide the customer with shirts which exceeds his expectations. If a customer is happy about how he spent his money, we feel we’ve provided a good service. The one complaint we get is that "the darn shirts won’t wear out.” We take this as a compliment.
Thanks again for your friendly business and for taking the time to write such an extensive piece on our behalf.
Hope the rest of the summer is kind to you and we’re thrilled you’re happy with your new shirts and your French Cuffs.
Best wishes,
David
P.S. Love that newsletter. Yours is a fascinating business.
David Mercer realizes the benefit of keeping in touch with customers, and thanking them for referrals. He truly gets it about personal service.
Personalized service does it every time. It's only common sense. David Mercer knows and understands this. Do you?
That’s it for today. Thanks for reading. Log on to my website www.BudBilanich.com for more common sense business advice.
I’ll see you around the web, and at Alex’s Lemonade Stand.
Bud
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